A serial entrepreneur, coding-designer, and the author of five books on Design Thinking and Service Design. Tenny founded the Design Sprint School; he lives in Silicon Valley, where he mentors startups and works on mobile-first initiatives. He is a founder and was the CEO of the Latam studio of live|work, the British Service Design agency and is a permanent columnist at the influential American Design blog Core77. His book The Service Startup (2014), pioneered a way for Agile teams to mix Lean Startup and Service Design through the lens of Service Design Sprints.
(2014 - EN-JP-PT) This book explores how startups and business leaders can integrate Service Design and Lean Startup to create desirable and viable services. The methodology expressed in this piece, the MVS model, is being used by companies like Cisco and GE across the globe. This book was also published in Japan by Hayakawa.
(2015) A book manifesto stating the reasons why you shouldn't use ONLY Lean Startup to create and accelerate businesses. Instead, project teams should also rely on the service-driven and human-centric power of Service Design. If we are to focus again on a scientific-only approach to entrepreneurship, well… we are in for a tough ride." (...)
(2017) The complete guide to service Design Sprints. This book is a comprehensive step by step guide aimed to help you plan and execute service-driven Design Sprints using the MVS - Minimum Valuable Service methodology. It is part of the Design Sprint School Official Curriculum.
Core77 is the world's #1 reference blog for design news and content. In it, Tenny Pinheiro pens the column design @ your service, in which he covers the application of design thinking to service businesses and the complex nuances of our current service economy. Other contributors and columnists include names like Donald Norman and Bill Mogridge.
(2016) This book presents an introduction to the most disruptive technologies fueling Silicon Valley innovation right now. It aims to explain complicated things like Machine Learning, IOT, Cloud Computing to small business owners and non-tech professionals. While writing, I kept asking myself: "How can I explain this to my mom?" . The book was published in Brazil by ENKLA and is currently PT-BR only.
(2009) A best-seller in Brazil, this book is a deep dive into the roots, reasons whys, applications and myths regarding Design Thinking. Its the #1 choice for understanding Design Thinking in Brazil and is known as the book which started the Design Thinking movement in the country. Published in Brazil by Elsevier PT-BR only.
dSprintSchool.com is the first online program to teach and certify people in the art of running Design Sprints. Combining theory and practice it teaches solid foundational skills. Learn online the skills and tools you need to plan and execute your own design sprints, get certified and join our global community of Sprint Masters.
SprintMaster.co is a community of Design Sprint Masters that have been fostering change across the globe one sprint at a time. The Sprint Masters' Community has presence in many different continents and it keeps growing. I believe the future of Service Design lies in treating it as a teachable super power not a academic discipline.
The early Stage Accelerator I've designed for CISCO. At StartupCisco projects are accelerated using Design Sprints, a balanced mix of Service Design to create and Lean Startup to execute. StartupCisco uses a custom version of the MVS, Minimum Valuable Service, the Design Sprint approach described in my book The Service Startup.
INSPRD is an app that allows you to connect to specific content you choose from social media profiles you follow. With INSPRD you don't follow people, only the relevant content from them you care about.
INSPRD is your way to connect to people and follow only the things they do that really inspires you.
A decentralized incubator built around service design thinking and entrepreneurship. I've designed it like a blockchain, with each node contributing to the whole and vice versa. It has a distributed repository containing content related to Service Innovation (the HoneyPot) built to be used to train the trainers when kick starting new regions.
A global study that treats consumers journeys as KPIs for measuring service performance. The USE.Report Global 2015 is based on the consumer journey and the consumer's perception of brand innovation. It aims to construct a balanced vision regarding how organizations perform in six different countries.
The Service Innovation school I designed in 2011. The vision was to create a Bauhaus for Service Design. The curriculum moved beyond Service Design to encompass arts and cognitive sciences. Eise kick started the Service Innovation ecosystem in Brazil. Today, over 70% of the people working with Service Design in Brazil is somewhat related to the school.
Founder and former CEO for Brazil and Latin America.
Livework is the first Service Design agency. Founded in London in 2001, it was the first agency to commercially introduce, and concept proof, Service Design as a viable consultancy practice. In 2009 I founded its first non-european branch in Brazil and built the business in the region from scratch.
While living in Africa for 2 years, i've designed service experiences for the public and private sectors in Luanda, Angola. Projects ranged from complete restructuring and process design for ministries to also direct to consumer service ecosystems. The last included healthcare, telecommunication and Oil & Gas services.
Tennyson Dias Pinheiro lives in San Francisco, CA. He is a serial entrepreneur and the author of five books on Design Thinking and Service Design, including The Service Startup: Design Thinking gets Lean and Breaking Free From The Lean Startup Religion: The Service Designer Manifesto. Both covering the intersection between Service Design, Agile and entrepreneurship. Tenny is the founder of the DesignSprintSchool.com, the global community SprintMaster.co. Tenny also founded and was the CEO for the Latam branch of Livework, the global pioneer Service Design agency. He is a permanent columnist at the influential American design blog Core77. As a one-time resident of post-war Angola, for whom he designed government services, he understands the challenges of navigating cultural complexities and the need to be adaptive, adept, and agile. A cognitive science lover, Tenny is also a certified Hypnotherapist by the NGH and a Micro-expression Recognition expert according to the Paul Ekman Institute. As an unicorn, a coding designer, Tenny is currently happily engaged in building a couple of mobile-first startups. Github: https://github.com/tennydesign
I wrote this in 2012. It is a manifesto for a Service Innovation School I've created back then. I truly believe a shift from product to services, from transactions to relationships, is not only necessary, but it holds the key to the foundation of a more sustainable society.
Tenny's keynote at SDNC Japan (Service Design Network Conference) on why Service Design has to embrace Agile. More about it here.
"To work with Tenny is to ride the road of disruption. It does not matter if you are designing experiences, services or processes. You will be able to find a clear path to service innovation."