Tenny is a serial entrepreneur, designer and author of four books on Design Thinking and Service Design. Founder of DesignSprintSchool.com, SprintMaster.co, and Hivelab.co. He was previously the founder and, during five years, the CEO of the Latam studio of live|work, the British pioneer Service Design agency. He is a permanent columnist at the influential design blog Core77. With the creation of the MVS model in his book The Service Startup (2014), he pioneered the design of bridges to integrate Agile, Lean and Service Design through the use of Service Design Sprints.


Design Sprint School

dSprintSchool.com is the first online program to teach and certify people in the art of running Design Sprints. Combining theory and practice it teaches solid foundational skills. Learn online the skills and tools you need to plan and execute your own design sprints, get certified and join our global community of Sprint Masters.



INSPRD is an app that allows you to connect to specific content you choose from social media profiles you follow. With INSPRD you don't follow people, only the relevant content from them you care about.
INSPRD is your way to connect to people and follow only the things they do that really inspires you.



The early Stage Accelerator I've designed for CISCO. At StartupCisco projects are accelerated using Design Sprints, a balanced mix of Service Design to create and Lean Startup to execute. StartupCisco uses a custom version of the MVS, Minimum Valuable Service, the Design Sprint approach described in my book The Service Startup.



Me.Mo is a listener, like a Man-In-The-Middle, that hacks through all the communication channels its allowed to and spontaneously compiles memory dumps out of peoples experiences and exchanges online. These memory dumps can then be consumed via user and SaaS interfaces.



We are a global community and incubator built around service thinking and entrepreneurship.  Our unique acceleration programs are co-designed globally combining global service innovation trends with our Silicon Valley DNA. Our acceleration programs are being used worldwide by companies like Cisco and GE.



Sprintmaster.co is a community not a design firm. We make service design thinking accessible for the 99% including SMBs and Startups worldwide. A service design sprint is a 4-day hackathon that brings together customers, employees, management and designers in a joint effort to improve a business service experience. 


USE.Report Global

A global study on service performance designed with EISE, The School for Service Innovation, students. USE.Report Global 2015 is based on the consumer journey and the perception of innovation. It aims to construct a balanced vision regarding  how organizations perform in six different countries.


The School for Service Innovation (EISE)

The school I've designed in 2011. Eise was built based on the same values and inspirations of the Bauhaus. Eise's curriculum ranged from the arts to cognitive psychology to Service Design. During its 5 year's of existence it ignited an educational revolution. Today it remains an iconic symbol of disruptive education in service innovation.



Founder and former CEO for Brazil and region.
Over the last 14 years we have pioneered service design and made a difference for customers and organisations. We merge creativity, design and business to help organisations deliver a great customer experience and achieve tangible business results. We design



While living in Africa for 2 years, i've designed service experiences for the public and private sectors in Luanda, Angola. Projects ranged from complete restructuring and process design for ministries to also direct to consumer service ecosystems. The last included healthcare, telecommunication and Oil & Gas services.

Full Bio

Serial entrepreneur, designer and Author.

Tenny Pinheiro lives in San Francisco, CA. He is the author of four books on Design Thinking and Service Design, his latest publications are The Service Startup: Design Thinking gets Lean and Breaking Free From The Lean Startup Religion: The Service Designer Manifesto. Both covering the intersection between service design and entrepreneurship. Tenny is the founder of the global community SprintMaster.co and the founder of Hivelab.co, a global incubator program that accelerates entrepreneurship using Service Design. Tenny also founded and acted as the CEO for the Latam office of Livework, the global pioneer Service Design agency. He is a permanent columnist at the influential design blog Core77 where he pens the Design @ Your Service column. A top leader and influencer in Service Design, Service Innovation, and Design Thinking, Tenny specializes in the crossing between design and entrepreneurship and mentors startups and advice Fortune 500 companies. As a serial entrepreneur and one-time resident of post-war Angola, for whom he designed government services, he understands the challenges of navigating cultural complexities and the need to be adaptive, adept, and agile. A cognitive science lover, Tenny is a certified Hypnotherapist by the NGH and a Micro-expression Recognition expert according to the Paul Ekman Institute.


"I wrote this in 2012. It is a manifesto for a Service Innovation School I've created back then. I truly believe a shift from product to services, from transactions to relationships, is not only necessary, but it holds the key to the foundation of a more sustainable society.

Tenny's keynote at SDNC Japan (Service Design Network Conference) on why Service Design has to embrace Agile. More about it here.


"I actually have no ideia why people still use these forms. Instead you can choose to  just shoot me an email at tenny@tennypinheiro.com. Anyway, here is the form.  =)"

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"To work with Tenny is to ride the road of disruption. It does not matter if you are designing experiences, services or processes. You will be able to find the path to service innovation."

- Jolivan Lopes, Head of Innovation at Bradesco, The largest bank in the south hemisphere.